I love flicking through old copies of LIFE magazine from way back when, but today I’ve discovered a new one to enjoy called Holiday. It was a travel magazine originally published during the 1940s, 50s, and 60s, aimed at the cocktail-party-loving post-War jetsetter.
In Holiday magazine, travel was men in fedoras flicking open silver-plated cigarette cases in the boarding area, and society swans pirouetting to their seats, Louis Vuitton hatboxes swinging from gloved forearms. And every copy, while promising a glimpse at enchanting cultures and lives, reminded readers that travel was coveted and special—and had nothing to do with taking off one’s shoes to go through a scanner,” writes Vanity Fair.
It reminds us of a magical time when cosmopolitan travel was booming and it was exciting to go to Europe on an ocean liner. What’s astonishing is its star-studded cast of writers and artists: the likes of Ernest Hemingway, Jack Kerouac, John Steinbeck, Truman Capote, Joan Didion… and glossy reportage photography by Slim Aarons and Henri Cartier-Bresson.
Here’s an article from March 1958 on living in Brooklyn, New York, featuring Truman Capote with photographs by Slim Aarons!
Even adverts enticing readers to subscribe were glamorous and exciting…